Just for reference, size is the actual dimensions of an element on the page, scale is the element’s relation to its original (like putting a person on a billboard-it’s going to be “larger than life”) and proportion is the relation of all the elements on the page in terms of size and scale.

Circles very pleasing to the eye and are organic, whole, peaceful and exude unity.īring balance, proportion and contrast to your designs with scale and size. Squares are very familiar to us (think of your monitor, a piece of paper or the TV screen), so they are secure, trustworthy and stable. Introduction to the Elements of Design: Point and Lineĭid you know that shapes can convey a mood just like any other element of design? Angular shapes like squares and triangles tend to indicate masculinity, while smooth and curving shapes like circles are more feminine.If they have a hand drawn quality to them but are more or less straight and orderly, this can give a much needed personal appeal to a design. If they are straight, thin lines, but are colliding at all sorts of crazy angles, that is going to be chaotic. How lines interact with each other is important, too. Hand drawn or thick lines tend towards juvenile themes, where as straight and thin lines are more refined, corporate or intelligent. Color contributes to the unity of a series of flyers, emphasizes important information and leads the eye through a design.Īre your lines straight and slim, or thick and squiggly? The quality of the line (hand drawn to precise) can say a lot about the mood you are setting with your design. A predominantly red colour usually represents strong emotions-love, anger, passion-while blue can make the design feel calm, cool and peaceful. Colour has a huge impact on the mood of the design.

Design doll software proportions